A word used in a performing a search.
Keywords are used by Web surfers to describe what they hope to find when performing a Web search. This statement of a real-time want/need has not gone unnoticed by Web marketers, many of whom have tried to benefit from keyword advertising buys and/or search engine optimization.
Choose Your Words With Care
ClickZ (November 1, 2000)
Finding the Keywords That Will Help Customers Find You
ClickZ (October 25, 2000)