Definition

A word used in a performing a search.


Information

Keywords are used by Web surfers to describe what they hope to find when performing a Web search. This statement of a real-time want/need has not gone unnoticed by Web marketers, many of whom have tried to benefit from keyword advertising buys and/or search engine optimization.

see also: SEO Tools

Synonyms

search word

Related Terms

keyword density, keyword marketing, keyword research

view all terms in the SEO glossary or all terms in the Digital Marketing glossary

Sites

marketingterms Tools >  Keyword Research Tools

marketingterms Tools > SEO Services & Tools

Articles

Choose Your Words With Care
ClickZ (November 1, 2000)

Finding the Keywords That Will Help Customers Find You
ClickZ (October 25, 2000)