keyword
Definition
A word used in a performing a search.
Information
Keywords are used by Web surfers to describe what they hope to find when performing a Web search. This statement of a real-time want/need has not gone unnoticed
by Web marketers, many of whom have tried to benefit from keyword advertising
buys and/or search engine optimization.
Ads
2009-2010 Search Marketing Benchmark Report
679 marketers surveyed,
176 charts & tables
w/ conversion, cost-per click, clickthrough rates
special section: search marketing salary guide
special section: worldwide & regional search
special section: critical factors in SEO
special section: testing & ROI tracking
Synonyms
search word
Related Terms
keyword density, keyword marketing, keyword research
Sites
searchengines.com : keywords
Articles
Choose Your Words With Care
ClickZ (November 1, 2000)
Finding the Keywords That Will Help Customers Find You
ClickZ (October 25, 2000)
Building Traffic Starts with the Keywords!
MarketPosition (May 1998)
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