Marketing Terms

Digital Agency

Definition

An agency offering a mix of web design, development and marketing.

Information

Digital agencies rose to prominence before the traditional advertising agencies fully embraced the Internet. Offering a wide range of services, some of the interactive agencies grew very rapidly, although some have downsized just as rapidly due to changing market conditions.

Related Terms

view all terms in the Business and eBusiness glossary or all terms in the Digital Marketing glossary

Sites

VIVIDSITES – example of an agency offering design, development and marketing.