interactive agency
Definition
An agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce consulting.
Information
Interactive agencies rose to prominence before the traditional advertising
agencies fully embraced the Internet. Offering a wide range of services,
some of the interactive agencies grew very rapidly, although some have downsized just as
rapidly due to changing market conditions.
Ads
Online Advertising Handbook
Examples on how to increase rich media CTRs by up to 132%
Examples on how to improve the effectiveness of your ads up to 219%
116 tables and charts
30 creative samples
Landing Page Handbook
Real case studies showing up to 55% conversion rate increase
Research data, comparison stats & case studies
114 landing page samples
54 stat and data charts
Synonyms
new media agency
Related Terms
n/a
Sites
Adweek Online : Top 50 Interactive Agencies
Articles
It's a Shop-Eat-Shop World
BusinessWeek Online (July 12, 2001)
New Direction for Interactive Agencies
ClickZ (March 29, 2001)
How to Hire an Interactive Agency
ClickZ (March 7, 2001)
Frankenbrand
ClickZ (July 9, 1999)
Pitchmen
Forbes (October 16, 1998)
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