Definition

An agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce consulting.


Information

Interactive agencies rose to prominence before the traditional advertising agencies fully embraced the Internet. Offering a wide range of services, some of the interactive agencies grew very rapidly, although some have downsized just as rapidly due to changing market conditions.

see also: Digital Marketing Tools

Synonyms

new media agency

digital agency

Related Terms

view all terms in the Business and eBusiness glossary or all terms in the Digital Marketing glossary

Sites

VIVIDSITES – example of an agency offering design, development and marketing.

Articles

It’s a Shop-Eat-Shop World
BusinessWeek Online (July 12, 2001)

New Direction for Interactive Agencies
ClickZ (March 29, 2001)

How to Hire an Interactive Agency
ClickZ (March 7, 2001)

Frankenbrand
ClickZ (July 9, 1999)

Pitchmen
Forbes (October 16, 1998)