Inbound Link

Definition

A link from a site outside of your site.

Information

Inbound links send visitors to your web site. Generally, this is seen as a good thing. Many sites go to great lengths to achieve as much of this “free” advertising as possible, although a few sites are very particular about where the links are pointing (see deep linking).

Synonyms

incoming link

Related Terms

deep linking, outbound link, reciprocal links,

view all terms in the SEO glossary or all terms in the Digital Marketing glossary

Articles

Building an Effective Linking Strategy
ClickZ (October 12, 2000)