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glossary

inbound link

Definition

A link from a site outside of your site.

Information

Inbound links send visitors to your web site. Generally, this is seen as a good thing. Many sites go to great lengths to achieve as much of this "free" advertising as possible, although a few sites are very particular about where the links are pointing (see deep linking).

Synonyms

incoming link

Related Terms

deep linking, outbound link, reciprocal links,

Sites

ClickZ : Building Links

Articles

Building an Effective Linking Strategy
ClickZ (October 12, 2000)