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glossary

I

impression - a single instance of an online advertisement being displayed.*

inbound link - a link from a site outside of your site.

incentivized traffic - visitors who have received some form of compensation for visiting a site.

interactive agency - an agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce consulting.

interstitial - an advertisement that loads between two content pages.

invisible Web - the portion of the Web not indexed by search engines.