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impression - a single instance of an online advertisement being displayed.*
inbound link - a link from a site outside of your site.
inbound marketing - a marketing model whose sales performance relies on the initiative of its client base to find and purchase a product.
incentivized traffic - visitors who have received some form of compensation for visiting a site.
interactive agency - an agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce consulting. interstitial - an advertisement that loads between two content pages.
invisible Web - the portion of the Web not indexed by search engines.
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