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Hybrid Model



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glossary


hybrid model

Definition

A combination of two or more online marketing payment models.

Information

A hybrid campaign might be a mix of impression-based (CPM) and performance-based (CPC or CPA), or a mix of two performance-based models. Hybrid deals are sometimes seen as a way to further split the risk between publishers and advertisers.

Advertising campaigns sometimes bundle CPM and CPC in a hybrid buy, and sometimes even CPA.

Affiliate programs have been known to offer a few cents per-click in addition to paying for a sale, lead, download, or other conversion activity.

Synonyms

n/a

Related Terms

cost-per-action (CPA), cost-per-click (CPC), CPM, pay per click (PPC), pay per lead (PPL), pay per sale (PPS)

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Articles

Hybrid Affiliate Marketing: What Happens When Affiliates Go Pro
ClickZ (January 25, 2002)

Bridging the Gap: Hybrid Pricing Models
ClickZ (July 17, 2001)

Doing the "Mendel" Buy
ClickZ (May 23, 2000)

 

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