hybrid model
Definition
A combination of two or more online marketing payment models.
Information
A hybrid campaign might be a mix of impression-based (CPM) and performance-based
(CPC or CPA), or a mix of two performance-based models. Hybrid deals are
sometimes seen as a way to further split the risk between publishers
and advertisers.
Advertising campaigns sometimes bundle CPM and CPC in a hybrid buy,
and sometimes even CPA.
Affiliate programs have been known to offer a few cents per-click in
addition to paying for a sale, lead, download, or other conversion activity.
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Synonyms
n/a
Related Terms
cost-per-action (CPA), cost-per-click (CPC), CPM, pay per click (PPC), pay per lead (PPL), pay per sale (PPS)
Sites
n/a
Articles
CPA Meets CPM: Is a Hybrid Deal Right for You?
ClickZ (February 19, 2002)
Hybrid Affiliate Marketing: What Happens When Affiliates Go Pro
ClickZ (January 25, 2002)
Bridging the Gap: Hybrid Pricing Models
ClickZ (July 17, 2001)
Doing the "Mendel" Buy
ClickZ (May 23, 2000)
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