A combination of two or more online marketing payment models.
A hybrid campaign might be a mix of impression-based (CPM) and performance-based
(CPC or CPA), or a mix of two performance-based models. Hybrid deals are
sometimes seen as a way to further split the risk between publishers
Advertising campaigns sometimes bundle CPM and CPC in a hybrid buy,
and sometimes even CPA.
Affiliate programs have been known to offer a few cents per-click in
addition to paying for a sale, lead, download, or other conversion activity.
Hybrid Affiliate Marketing: What Happens When Affiliates Go Pro
ClickZ (January 25, 2002)
Bridging the Gap: Hybrid Pricing Models
ClickZ (July 17, 2001)
Doing the “Mendel” Buy
ClickZ (May 23, 2000)