house ad
Definition
Self-promotional ad a company runs on its media outlets to put unsold inventory to use.
Information
House ads arise from unsold advertising inventory. Many ad spaces are
relatively fixed, and house ads are often the logical solution to fill the space. House ads are often used to promote new features, other in-house revenue
generators, and other media properties.
Ads
Online Advertising Handbook
Examples on how to increase rich media CTRs by up to 132%
Examples on how to improve the effectiveness of your ads up to 219%
116 tables and charts
30 creative samples
Landing Page Handbook
Real case studies showing up to 55% conversion rate increase
Research data, comparison stats & case studies
114 landing page samples
54 stat and data charts
Synonyms
in-house ad
Related Terms
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Sites
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Articles
House Ads Continue to Clutter Sites
AdRelevance (July 23, 2001)
House Ads Still Taking Up Space Online
ClickZ (June 28, 2000)
Everything You Wanted to Know About House Advertising, but Were Afraid to Ask
AdRelevance (June 2000) PDF
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