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glossary

house ad

Definition

Self-promotional ad a company runs on its media outlets to put unsold inventory to use.

Information

House ads arise from unsold advertising inventory. Many ad spaces are relatively fixed, and house ads are often the logical solution to fill the space. House ads are often used to promote new features, other in-house revenue generators, and other media properties.

Synonyms

in-house ad

Related Terms

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Sites

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Articles

House Ads Continue to Clutter Sites
AdRelevance (July 23, 2001)

House Ads Still Taking Up Space Online
ClickZ (June 28, 2000)

Everything You Wanted to Know About House Advertising, but Were Afraid to Ask
AdRelevance (June 2000) PDF