The main page of a Web site.


The home page may or may not be preceded by a splash page.

In some respects, the home page is the most important page of a Web site. Visitors who arrive at a slow-loading or poorly-designed home page may not view the rest of the site. Worse yet, they might decide to avoid the site in the future. Generally, home pages should be fast-loading and intuitive, although that is often easier said than done.

The term home page is also used as a shortened expression for personal home page, although personal page is a better designation for this concept.


front page

Related Terms

splash page

view all terms in the Web Design and Marketing glossary or all terms in the Digital Marketing glossary


Cool Homepages – gallery of coolest designs


Does Your Home Page Engage Customers?
ClickZ (February 5, 2001)

Does Your Home Page Help or Hinder Sales?
ClickZ (January 22, 2001)