Click any underlined term below for additional information.
heatmap – a graphical representation of data where varying degrees of a single metric are shown using colors.
hit – request of a file from a Web server.
home page – the main page of a Web site.
house ad – self-promotional ad a company runs on their own site/network to use unsold inventory.
HTML banner – a banner ad using HTML elements, often including interactive forms instead of (or in addition to) standard graphical elements.
HTML email – email that is formatted using Hypertext Markup Language, as opposed to plain text email.
hybrid model – a combination of two or more online marketing payment models