Click any underlined term below for additional information.
Facebook – a social networking site located at facebook.com.
favicon – a small icon that is used by some browsers to identify a bookmarked Web site.
favorite – (see bookmark)
first-mover advantage – a sometimes insurmountable advantage gained by the first significant company to move into a new market.
Flash – multimedia technology developed by Macromedia to allow much interactivity to fit in a relatively small file size.
forum – an online community where visitors may read and post topics of common interest.
frames – a structure that allows for the dividing of a Web page into two or more independent parts.
freemium – a technique where a business offers a free basic product, giving the customer an option to use an advanced version for a premium cost.
frequency cap – restriction on the amount of times a specific visitor is shown a particular advertisement.