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Click any underlined term below for additional information.

Facebook – a social networking site located at facebook.com.

favicon – a small icon that is used by some browsers to identify a bookmarked Web site.

favorite – (see bookmark)

FFA – free-for-all links list, where there are no qualifications for adding a link.

first-mover advantage – a sometimes insurmountable advantage gained by the first significant company to move into a new market.

Flash – multimedia technology developed by Macromedia to allow much interactivity to fit in a relatively small file size.

forum – an online community where visitors may read and post topics of common interest.

frames – a structure that allows for the dividing of a Web page into two or more independent parts.

free – without monetary cost.

freemium – a technique where a business offers a free basic product, giving the customer an option to use an advanced version for a premium cost.

frequency cap – restriction on the amount of times a specific visitor is shown a particular advertisement.