Definition

The transmission of computer-based messages over telecommunication technology.

Information

In the world of marketing, email can be a high-risk, high-reward medium. Response rates often run much higher than comparable Web advertisements, but there is also the risk of tarnishing a company’s brand, or even landing on an email blacklist. Marketers are advised to obtain permission from recipients, and make an extra effort to understand email issues from the recipient’s point of view.

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As with many “e” words, there is a lingering debate on whether the spelling should be email or e-mail. While it is argued that the spelling “e-mail” represents the proper handling of “electronic mail”, it is also argued that English is a living language, especially Web English, and words change over time to reflect usage. Everyday usage seems to greatly favor the simpler version by almost a 10:1 ratio, at least according to a comparative search on Google.

Tools

marketingterms Email Marketing Services & Tools
marketingterms 2016 Email Marketing Price Comparison

Synonyms

electronic mail

Related Terms

email marketing, HTML email, opt-in emai, .sig file

view all terms in the Email Marketing glossary or all terms in the Digital Marketing glossary

Courses

Udemy: Email Marketing – learn email marketing with online courses.

view all options in Email Marketing courses or all types of Digital Marketing courses

Articles

Readers on (Wired News) Style
Wired News (October 24, 2000)