Definition

A domain used specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main domain.

Information

Doorway domains are doorway pages taken to the next level. Rather than adding some pages to an existing site for search engine optimization purposes, a new site is set aside to be completely optimized.

Doorway domains are often easy to spot:

ex. www.very-long-keyword-phrase-here.com

Related Terms

domain name, doorway page, search engine optimization

view all terms in the SEO glossary or all terms in the Digital Marketing glossary

Sites

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