Search Engine Optimization
deep linking - linking to a web page other than a site's home page.
description tag - an HTML tag used by Web page authors to provide a description for search engine listings.
doorway domain - a domain used specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main domain.
doorway page - a page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.
Google Instant - a feature of Google's search engine that shows search results as the keyword query is being typed.
inbound link - a link from a site outside of your site.
invisible Web - the portion of the Web not accessible through Web search engines.
keyword - a word used in a performing a search.
keyword density - keywords as a percentage of indexable text words.
keyword research - the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).
keyword stuffing - the excessive, unnatural use of keywords on a web page for search engine optimization purposes.
keywords tag - META tag used to help define the primary keywords of a Web page.
link building - the process of increasing the number of inbound links to a website in a way that will increase search engine rankings.
link checker - tool used to check for broken hyperlinks.
link popularity - a measure of the quantity and quality of sites that link to your site.
link text - the text contained in (and sometimes near) a hyperlink.
linkbait - a piece of content created with the primary purpose of attracting inbound links.
log file - file that records the activity on a Web server.
manual submission - adding a URL to the search engines individually by hand.
meta tag generator - tool that will output META tags based on input page information.
meta tags - tags to describe various aspects about a Web page.
metasearch engine - a search engine that displays results from multiple search engines.
organic search - the unpaid entries in a search engine results page that were derived based on their contents' relevance to the keyword query.
outbound link - a link to a site outside of your site.
portal - a site featuring a suite of commonly used services, serving as a starting point and frequent gateway to the Web (Web portal) or a niche topic (vertical portal).
reciprocal links - links between two sites, often based on an agreement by the site owners to exchange links.
search engine - a program that indexes documents, then attempts to match documents relevant to the users search requests.
search engine optimization - the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
search engine submission - the act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.
search spy - a perpetually refreshing page that provides a real-time view of actual Web searches.
SERP - shorthand for a page of search engine listings, typically the first page of organic results.
title tag - HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.
top 10 - the top ten search engine results for a particular search term.
URL - location of a resource on the Internet.
volunteer directory - a Web directory staffed primarily by unpaid volunteer editors.
Web directory - organized, categorized listings of Web sites.
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