Email Marketing Glossary

email – the transmission of computer-based messages over telecommunication technology.

email marketing – the promotion of products or services via email.

ezine – an electronic magazine, whether delivered via a Web site or an email newsletter.

ezine directory – directory of electronic magazines, typically of the email variety.

HTML email – email that is formatted using Hypertext Markup Language, as opposed to plain text email.

opt-in email – email that is explicitly requested by the recipient.

pass-along rate – the percentage of people who pass on a message or file.

permission marketing – marketing centered around obtaining customer consent to receive information from a company.

sig file – a short block of text at the end of a message identifying the sender and providing additional information about them.

viral marketing – marketing phenomenon that facilitates and encourages people to pass along a marketing message.