call to action (CTA) – the part of a marketing message that attempts to persuade a person to perform a desired action.

conversion rate – the percentage of visitors who take a desired action.

PayPal – an online payment service that lets its users make purchases and receive payments via a user-defined email address.

shopping cart – software used to make a site’s product catalog available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise.

see also:

marketingterms Tools > Ecommerce Services & Tools

marketingterms Salaries > Directory of Ecommerce

marketingterms Salaries > Ecommerce Manager

marketingterms Salaries > Ecommerce Analyst