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Affiliate Marketing
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glossary


Affiliate Marketing

affiliate - the publisher/salesperson in an affiliate marketing relationship.

affiliate directory - a categorized listing of affiliate programs.

affiliate forum - an online community where visitors may read and post topics related to affiliate marketing.

affiliate fraud - bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.

affiliate marketing - revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.

affiliate merchant - the advertiser in an affiliate marketing relationship.

affiliate network - a value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates.

affiliate software - software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links.

exclusivity - contract term in which one party grants another party sole rights with regard to a particular business function.

payment threshold - the minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.

return days - the number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor.

super affiliate - an affiliate capable of generating a significant percentage of an affiliate program's activity.

two-tier affiliate program - affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.

 

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