beyond the banner
Definition
Online advertising not involving standard GIF and JPEG banner ads.
Information
Beyond the banner is not defined by what it is, but rather what it is
not (JPEG or GIF banners measuring 468 pixel wide by 60 pixels tall).
Standard banner formats make it easy to create, buy and sell advertisements
across the Web. Banners have become so common that some marketers equate banner
advertising with online advertising. However, this ubiquity also makes it easy
for Web surfers to ignore the banners.
Ads
Online Advertising Handbook
Examples on how to increase rich media CTRs by up to 132%
Examples on how to improve the effectiveness of your ads up to 219%
116 tables and charts
30 creative samples
Landing Page Handbook
Real case studies showing up to 55% conversion rate increase
Research data, comparison stats & case studies
114 landing page samples
54 stat and data charts
Synonyms
beyond banner advertising
Related Terms
banner ad, beyond the banner, HTML banner, interstitial, pop-up ad, rectangle ad, rich media, skyscraper ad, text ad, vertical banner
Sites
IAB Standards : Ad Unit Guidelines
Articles
Tips for Thinking Outside the Banner
ClickZ (April 4, 2002)
Beyond the Banner: New Strategies in Online Advertising
ZDNet (January 24, 2002)
After The Banner
AsiaWeek.com (May 4, 2001)
Targeting Moves Beyond the Banner
IAR (March 29, 2000)
Sick to Death
ClickZ (January 8, 1999)
Beyond the Banner
Wired (April 12, 1996)
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