beyond the banner
Definition
Online advertising not involving standard GIF and JPEG banner ads.
Information
Beyond the banner is not defined by what it is, but rather what it is
not (JPEG or GIF banners measuring 468 pixel wide by 60 pixels tall).
Standard banner formats make it easy to create, buy and sell advertisements
across the Web. Banners have become so common that some marketers equate banner
advertising with online advertising. However, this ubiquity also makes it easy
for Web surfers to ignore the banners.
Synonyms
beyond banner advertising
Related Terms
banner ad, beyond the banner, HTML banner, interstitial, pop-up ad, rectangle ad, rich media, skyscraper ad, text ad, vertical banner
Sites
IAB Standards : Ad Unit Guidelines
Articles
Tips for Thinking Outside the Banner
ClickZ (April 4, 2002)
Beyond the Banner: New Strategies in Online Advertising
ZDNet (January 24, 2002)
After The Banner
AsiaWeek.com (May 4, 2001)
Targeting Moves Beyond the Banner
IAR (March 29, 2000)
Sick to Death
ClickZ (January 8, 1999)
Beyond the Banner
Wired (April 12, 1996)
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