Online advertising not involving standard GIF and JPEG banner ads.
Beyond the banner is not defined by what it is, but rather what it is not (JPEG or GIF banners measuring 468 pixel wide by 60 pixels tall).
Standard banner formats make it easy to create, buy and sell advertisements across the Web. Banners have become so common that some marketers equate banner advertising with online advertising. However, this ubiquity also makes it easy for Web surfers to ignore the banners.
beyond banner advertising
Tips for Thinking Outside the Banner
ClickZ (April 4, 2002)
Sick to Death
ClickZ (January 8, 1999)
Beyond the Banner
Wired (April 12, 1996)