A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z

Click any underlined term below for additional information.

B2B – business that sells products or provides services to other businesses.

B2C – business that sells products or provides services to the end-user consumers.

bandwidth – how much data can be transmitted in a time period over a communications channel, often expressed in kilobits per second (kbps).

banner ad – a graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468×60).

banner blindness – the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.

banner exchange – network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

barter – to exchange goods or services directly without the use of money.

beyond the banner – online advertising not involving standard GIF and JPEG banner ads.

blog – A frequent, chronological publication of personal thoughts and Web links.

blogger – 1. a person who publishes content on the web using a blog 2. a blog service powered by Google.com

blogosphere – the community of blogs and everything else related to them.

blogroll – a section of a blog page that contains a list of links to recommended blog sites.

bookmark – a link stored in a Web browser for future reference.

bounce rate – 1.) In web analytics, the percentage of visitors who leave after viewing a single page.
2.) In email marketing, the percentage of emails in a campaign that are undeliverable.

browser – (see Web browser)

burstable bandwidth – a hosting option that allows sites to use the available network capacity to handle periods of peak usage.

button ad – a graphical advertising unit, smaller than a banner ad.

buzzword – a trendy word or phrase that is used more to impress than explain.