B
B2B - business that sells products or provides services to other businesses.
B2C - business that sells products or providse services to the end-user consumers.
bandwidth - how much data can be transmitted in a time period over a communications channel, often expressed in kilobits per second (kbps).
banner ad - a graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468x60).
banner blindness - the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.
banner exchange - network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
barter - to exchange goods or services directly without the use of money.
beyond the banner - online advertising not involving standard GIF and JPEG banner ads.
blog - A frequent, chronological publication of personal thoughts and Web links.
blogger - 1. a person who publishes content on the web using a blog 2. a blog service powered by Google.com
blogosphere - the community of blogs and everything else related to them.
blogroll - a section of a blog page that contains a list of links to recommended blog sites.
bookmark - a link stored in a Web browser for future reference.
bounce rate - 1.) In web analytics, the percentage of visitors who leave after viewing a single page.
2.) In email marketing, the percentage of emails in a campaign that are undeliverable.
browser - (see Web browser)
burstable bandwidth - a hosting option that allows sites to use the available network capacity to handle periods of peak usage.
business hosting - Web hosting geared towards the mission-critical functions demanded by business-class customers.
button ad - a graphical advertising unit, smaller than a banner ad.
button exchange - network where participating sites display button ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
buzzword - a trendy word or phrase that is used more to impress than explain.
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