affiliate merchant
Definition
The advertiser in an affiliate marketing relationship.
Information
The affiliate merchant is responsible for implementing a sales tracking system,
providing a selection of linking methods, attracting affiliates, monitoring results and paying affiliates. Some (or all) of these functions may be outsourced.
Affiliate merchants may track their program in-house using an affiliate software
program or through a 3rd-party affiliate network. Actual day-to-day management
of the program can similarly be kept in-house or outsourced.
Synonyms
affiliate advertiser, associate merchant
Related Terms
affiliate, affiliate directory, affiliate marketing, affiliate network, affiliate software, exclusivity, payment threshold, return days, two-tier affiliate program
Sites
ClickZ : Affiliate Marketing
Archives of the affiliate marketing column.
Articles
A "Dear John" Letter to Affiliate Merchants
ClickZ (July 19, 2002)
Weighing Your Affiliate Program Options
ClickZ (October 13, 2000)
The Price of an Affiliate Program
Click (August 18, 2000)
Just Launch Your Program Already
ClickZ (June 16, 2000)
What Not To Do
ClickZ (March 3, 2000)
How Much Should I Pay My Affiliates?
ClickZ (April 21, 2000)
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