ad space
Definition
The space on a Web page available for advertisements.
Information
Ad space was not a factor in the earliest days of Web design, but it
is now a major factor for sites that are dependent on advertising revenues.
One of the challenges of Web design is to use ad space in a way
that delivers for advertisers without alienating visitors.
Traditionally, ad space has consisted of space for banners on the top
and bottom, along with space for buttons on the left and right.
Recently, publishers have been experimenting with larger advertising
sizes including skyscraper ads and rectangle ads.
Ads
Online Advertising Handbook
Examples on how to increase rich media CTRs by up to 132%
Examples on how to improve the effectiveness of your ads up to 219%
116 tables and charts
30 creative samples
Landing Page Handbook
Real case studies showing up to 55% conversion rate increase
Research data, comparison stats & case studies
114 landing page samples
54 stat and data charts
Synonyms
"ad real estate"
Related Terms
above the fold, banner ad, button ad, rectangle ad, skyscraper ad, text ad
Sites
Grantastic Designs : Banner Ads and Screen Real Estate
Articles
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