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Click any underlined term below for additional information.

A/B testing – a method in marketing research where variables in a control scenario are changed and the ensuing alternate strategies tested, in order to improve the effectiveness of the final marketing strategy.

above the fold – the section of a Web page that is visible without scrolling.

ad blocking – the blocking of Web advertisements, typically the image in graphical Web advertisements.

ad space – the space on a Web page available for advertisements.

Add URL – (see Search Engine Submission)

AdSense – a text-based advertisement service provided by Google.com.

advertising network – a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.

affiliate – the publisher/salesperson in an affiliate marketing relationship.

affiliate directory – a categorized listing of affiliate programs.

affiliate fraud – bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.

affiliate manager – a person responsible for managing an online affiliate program for an affiliate merchant.

affiliate marketing – revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.

affiliate merchant – the advertiser in an affiliate marketing relationship.

affiliate network – a value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates.

affiliate software – software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links.

ALT text – HTML attribute that provides alternative text when non-textual elements, typically images, cannot be displayed.

animated GIF – a graphic in the GIF89a file format that creates the effect of animation by rotating through a series of static images.

application service provider – provider of applications/services that are distributed through a network to many customers in exchange for a stream of smaller payments as opposed to one fixed, upfront price.

ASP Hosting – Web hosting that supports Active Server Pages, a server-side scripting environment from Microsoft.

autoresponder – a program that sends an automatic form response to incoming emails.