Email Marketing
email - the transmission of computer-based messages over telecommunication technology.
email marketing - the promotion of products or services via email.
ezine - an electronic magazine, whether delivered via a Web site or an email newsletter.
ezine directory - directory of electronic magazines, typically of the email variety.
HTML email - email that is formatted using Hypertext Markup Language, as opposed to plain text email.
opt-in email - email that is explicitly requested by the recipient.
pass-along rate - the percentage of people who pass on a message or file.
permission marketing - marketing centered around obtaining customer consent to receive information from a company.
sig file - a short block of text at the end of a message identifying the sender and providing additional information about them.
viral marketing - marketing phenomenon that facilitates and encourages people to pass along a marketing message.
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