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advertising metrics
advertising specifications
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free web site promotion
linking strategy
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web design and marketing
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text ad
.sig file
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deep linking
cost per click
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link popularity
mousetrapping
viral marketing
click-through rate
surround session
guerilla marketing
beyond the banner
advertising network
self-serve advertising
permission marketing

glossary

Linking Strategy

link checker - tool used to check for broken hyperlinks.

deep linking - linking to a web page other than a site's home page.

inbound link - a link from a site outside of your site.

outbound link - a link to a site outside of your site.

reciprocal links - links between two sites, often based on an agreement by the site owners to exchange links.