Below is a list of well-known certifications. Most of them deal with proficiency in a well-known platform. A few are more general, but are still offered by a well-known platform vendor. All of them are free or nominal cost. There are some more-expensive, less-known certifications, but we’re not comfortable enough with their value to list them here. If we’re missing a popular certification, please contact us with info.

Online Advertising

Google AdWords Certifications – by Google, free, last for 12 months.

Bing Ads Accreditation – by Bing Ads, free, last for 12 months.

Web Analytics

Google Analytics IQ – by Google, free, last for 18 months.

Social Media

Hootsuite Certification in Social Media Marketing – by Hootsuite, $199, certification does not expire.

Inbound Marketing

HubSpot’s Inbound Certification – by HubSpot, free.

Conversion Marketing

Optimizely Platform Certification – by Optimizely, $100, maintenance: must pass short online exams after major Optimizely releases.

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