Internet Marketing Acronyms

AOL – America Online

ASP – Application Service Provider

AV – AltaVista

B2B – Business to Business

B2C – Business to Consumer

CMS – Content Management System

CPA – Cost Per Action

CPC – Cost Per Click

CPL – Cost Per Lead

CPM – Cost Per Impression (Thousand)

CPS – Cost Per Sale

CR – Conversion Rate

CRM – Customer Relationship Management

CRO – Conversion Rate Optimization

CSS – Cascading Style Sheets

CTA – Call To Action

CTR – Click-Through Rate

DA – Domain Authority (Moz)

DNS – Domain Name System

EPC – Earnings Per Click

FB – Facebook

FFA – Free-For-All (Link List)

FTP – File Transfer Protocol

GA – Google Analytics

IBL – Inbound Link

IM – Instant Messaging

KPI – Key Performance Indicator

LPO – Landing Page Optimization

MSN – Microsoft Network

NSI – Network Solutions

OBL – Outbound Link

PA – Page Authority (Moz)

PFI – Pay For Inclusion

PFP – Pay For Performance

PPC – Pay Per Click

PPCSE – Pay Per Click Search Engine

PPL – Pay Per Lead

PPS – Pay Per Sale

PR – PageRank

PV – Page View

QS – Quality Score

RFP – Request For Proposal

ROI – Return on Investment

RON – Run Of Network

ROS – Run Of Site

RSS – Real Simple Syndication

RT – Retweet

SEM – Search Engine Marketing

SEO – Search Engine Optimization

SERP – Search Engine Results Page

SMM – Social Media Marketing

TLD – Top Level Domain

UGC – User Generated Content

UI – User Interface

URL – Universal Resource Locator

USP – Unique Selling Proposition

UV – Unique Visitor

WMT – Webmaster Tools

WOM – Word of Mouth

WP – WordPress

WWW – World Wide Web

Y! – Yahoo!

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