Online vs. Offline
Marketing Terms.com
covers Internet marketing terminology.
Do Offline Concepts Apply Online?
Yes, of course. Just as offline marketers must learn new marketing concepts, online marketers must learn traditional marketing concepts. Integration of new and traditional marketing knowledge is essential for long-term success. However...
Will General Marketing Terms Be Added?
Perhaps. Possibly. Probably. But not overnight.
There are still hundreds of "pure" Internet marketing terms to cover. Adding new terms takes time. Hundreds of Web searches must be performed, dozens of sites must be navigated, dozens of articles must be read, a definition must be painstakenly crafted, background information must be carefully added and edited, cross-references must be linked together... you get the picture, right?
The key word is focus. There are several excellent dictionaries that focus on general marketing terminology, both online and in print. In fact, many of the best ones are gathered on the marketing dictionaries page. Combined, these marketing dictionaries contain thousands of general marketing terms. (Bookmark that page. Everyone else does.)
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