About the Content
Definition
The attempt to clearly convey the essence of the term.
Information
for Marketing Terms
Includes general information and how the term relates to other
marketing terms.
for Non-Marketing Terms
Includes general information and how the non-marketing term relates to marketing.
Synonyms
Includes words which mean essentially the same thing as the primary term. Also includes common variations of the primary term. Does not include words that are inaccurately used synonymously, unless noted as such.
Related Terms (internal links)
Contains cross-links to related terms within www.marketingterms.com.
Sites (external links)
Sites
are judged by the degree to which they are definitive or unique.
Every subject has a few sites that are widely recognized as the premiere
resources. These are the first to be added. Additional sites are added
to fill content gaps. Categories from major Web directories
and other guide sites are also added when available.
Articles (external links)
Similar to the previous section. Articles
are also judged by the degree to which they are definitive or unique.
Generally, articles from well-respected sites and authors are given
precedence over unknown sources. The
reasons include a greater likelihood of editorial integrity and a lesser
chance of linkrot.
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