2016 Email Marketing Service Price Comparison

If you are searching something specific like “email marketing service prices”, it’s nice when one page has all the answers you need.

This aims to be that page.

Instead of listing basic pricing details and making you do the work, we did the calculations and lined everything up for easy comparison.

While price isn’t everything, understanding the pricing landscape puts you in a better position to analyze everything else.

Without further ado, the comparisons…

Types of Email Marketing Service Plans

There are a few different ways to pay for email marketing services.

Per Subscribermonthly plan – the most common plan type, gives you more companies to choose from.

Per Emailmonthly plan – less common, maybe some savings for regular-but-lower-frequency mailers.

Per Creditpay as you go – aimed at very infrequent senders, pay for what you use without monthly fees.

note: some links below may be affiliate links, but it doesn’t change the math. more

Per Subscriber Per Email Per Credit Free Trial
Company Monthly Plan Monthly Plan Pay As You Go Available?
ActiveCampaign yes 30 days
AWeber yes 30 days
Benchmark Email yes free plan
Campaign Monitor yes yes
Campaigner yes 30 days
Constant Contact yes 60 days
Emma yes 30 days
GetResponse yes 30 days
GraphicMail yes yes
iContact yes 30 days
InfusionSoft yes
JangoMail yes 30 days
Mad Mimi yes free plan
Mailchimp yes yes free plan
Mailigen yes yes 30 days
Mailjet yes free plan
Pinpointe yes yes 15 days
Response Wise yes
SendinBlue yes free plan
StreamSend yes 30 days
Vertical Response yes  – yes free plan

Price-Per-Subscriber Plans

Below are the prices from 20 popular email marketing service providers.

How to read this chart:

  • Price points that are explicitly stated on a company’s website are in bold.
  • Prices that are derived from the next-largest volume plan are in italics.
  • For companies with multiple plans, each plan is listed on a separate line.
  • The chart that goes to 15,000 is followed by a chart that goes to 500,000.
  • Subscriber higher than the public pricing say quote (as in “get a quote”).

If this looks overwhelming, simply find the columns near your current or expected subscriber count, then see if there are any major differences.

SMALL ACCOUNTS up to up to up to up to up to up to up to up to emails pre-pay
Subscribers 500 1,000 1,500 2,000 2,500 5,000 10,000 15,000 per sub discount
ActiveCampaign – Basic $9 $17 $29 $29 $29 $45 $70 $135 unlimited 15%
ActiveCampaign – Plus $49 $49 $73 $73 $73 $113 $175 $338 unlimited 15%
ActiveCampaign – Enterprise $149 $149 $149 $149 $149 $225 $350 get quote unlimited 15%
AWeber $19 $29 $29 $29 $29 $49 $69 $149 unlimited varies
Benchmark Email – Free Free Free Free Free n/a n/a n/a n/a unlimited
Benchmark Email – Paid $11.95 $18.95 $24.95 $28.95 $28.95 $46.95 $73.95 $96.95 unlimited
Campaign Monitor – Basic $9 $29 $29 $29 $29 $49 $89 $129 5 / month
Campaign Monitor – Unlimited $29 $59 $59 $59 $59 $99 $149 $249 unlimited
Campaign Monitor – Premier $49 $89 $89 $89 $89 $159 $239 $399 unlimited
Campaigner $19.95 $19.95 $29.95 $29.95 $29.95 $49.95 $79.95 $99.95 unlimited
Constant Contact – Email $20 $35 $35 $35 $35 $55 $85 get quote unlimited 10-15%
Constant Contact – Pro $45 $60 $60 $60 $60 $80 $110 get quote unlimited 10-15%
Emma $49 $49 $49 $49 $49 $69 $89 $169 unlimited
GetResponse – Email $15 $15 $25 $25 $25 $45 $65 $145 ?
GetResponse – Pro $49 $49 $49 $49 $49 $49 $75 $165 ?
GetResponse – Max $165 $165 $165 $165 $165 $165 $165 $255 ?
GetResponse – Enterprise n/a n/a n/a n/a n/a n/a n/a n/a ?
GraphicMail $25 $25 $25 $25 $45 $45 $75 $150 1 / day
iContact – SMB $14 $32 $32 $32 $32 $52 $79 $117 10 / month 15%
iContact – Pro $99 $99 $99 $99 $99 $129 $189 $249 10 / month 15%
InfusionSoft $199 $199 $199 $199 $199 $299 $379 $599 5 / month
Mad Mimi $10 $12 $16 $16 $16 $27 $42 $59 unlimited –
10 / month
Mailchimp – Starting Free Free Free Free n/a n/a n/a n/a 12,000 total
Mailchimp $10 $15 $20 $25 $30 $50 $75 $150 unlimited –
~12 / month
Mailchimp – Pro $209 $214 $219 $224 $229 $249 $274 $349 unlimited –
~12 / month
Mailigen $10 $25 $25 $25 $25 $40 $60 $120 unlimited 20%
Pinpointe $49 $49 $49 $49 $49 $49 $74 $150 6 – 8 / month
(varies)
10%
Response Wise $15 $30 $30 $30 $30 $50 $75 $150 unlimited
VerticalResponse – Basic $11 $22 $33 $33 $33 $55 $83 $160 unlimited
VerticalResponse – Pro $16 $32 $48 $48 $48 $80 $120 $323 unlimited

 

LARGE ACCOUNTS up to up to up to up to up to up to up to up to
Subscribers 25,00 40,000 50,000 75,000 100,000 200,000 250,000 500,000
ActiveCampaign – Basic $135 $225 $225 $325 $415 quote quote quote
ActiveCampaign – Plus $338 quote quote quote quote quote quote quote
ActiveCampaign – Enterprise quote quote quote quote quote quote quote quote
AWeber $149 quote quote quote quote quote quote quote
Benchmark Email – Free n/a n/a n/a n/a n/a n/a n/a n/a
Benchmark Email – Paid $149.95 $204.95 $230.95 $352 $449.95 $920 $1,150 $2,050
Campaign Monitor – Basic $199 $299 $299 quote quote quote quote quote
Campaign Monitor – Unlimited $399 $699 $699 quote quote quote quote quote
Campaign Monitor – Premier $499 $799 $799 quote quote quote quote quote
Campaigner $149.95 $299.95 $299.95 $549.95 $549.95 quote quote quote
Constant Contact – Email quote quote quote quote quote quote quote quote
Constant Contact – Pro quote quote quote quote quote quote quote quote
Emma $169 $269 $269 quote quote quote quote quote
GetResponse – Email $145 $250 $250 $450 $450 quote quote quote
GetResponse – Pro $165 $280 $280 $490 $490 quote quote quote
GetResponse – Max $255 $370 $370 $580 $580 quote quote quote
GetResponse – Enterprise n/a n/a n/a n/a $999 quote quote quote
GraphicMail $150 $240 $240 $520 $520 quote quote quote
iContact – SMB quote quote quote quote quote quote quote quote
iContact – Pro $369 quote quote quote quote quote quote quote
InfusionSoft quote quote quote quote quote quote quote quote
Mad Mimi $89 $199 $199 $279 $369 $749 $749 see site
Mailchimp – Starting n/a n/a n/a n/a n/a n/a n/a n/a
Mailchimp $150 $240 $240 $375 $475 $875 $1,100 $2,100
Mailchimp – Pro $349 $439 $439 $574 $674 $1,074 $1,299 $2,299
Mailigen $120 $180 $200 $320 $400 quote quote quote
Pinpointe $150 $245 $245 $365 $480 $898 quote quote
Response Wise $150 quote quote quote quote quote quote quote
VerticalResponse – Basic $160 $250 quote quote quote quote quote quote
VerticalResponse – Pro $323 $363 quote quote quote quote quote quote

Price Per 1,000 Subscribers

It’s apples-to-apples time!

Everything in the two tables above has been converted to cost per thousand subscribers in the two tables below.

A few takeaways:

  • Cost efficiencies kick very quickly. Larger lists pay much less per thousand subscribers.
  • Price-per-thousand subscribers is often the most efficient at the stated price breakpoints (the numbers in bold).
  • Prices get more efficient as you approach these breakpoints, and take a brief drop in efficiency once you pass them.
  • If a company has few pricing points, you could be spending more of your time with a less efficient cost per subscriber.
SMALL ACCOUNTS up to up to up to up to up to up to up to up to emails pre-pay
Subscribers 500 1,000 1,500 2,000 2,500 5,000 10,000 15,000 per sub discount
ActiveCampaign – Basic $18.00 $17.00 $19.33 $14.50 $11.60 $9.00 $7.00 $9.00 unlimited 15%
ActiveCampaign – Plus $98.00 $49.00 $48.67 $36.50 $29.20 $22.60 $17.50 $22.53 unlimited 15%
ActiveCampaign – Enterprise $298.00 $149.00 $99.33 $74.50 $59.60 $45.00 $35.00 quote unlimited 15%
AWeber $38.00 $29.00 $19.33 $14.50 $11.60 $9.80 $6.90 $9.93 unlimited (varies)
Benchmark Email – Free Free Free Free Free n/a n/a n/a n/a unlimited
Benchmark Email – Paid $23.90 $18.95 $16.63 $14.48 $11.58 $9.39 $7.40 $6.46 unlimited
Campaign Monitor – Basic $18.00 $29.00 $19.33 $14.50 $11.60 $9.80 $8.90 $8.60 5 / month
Campaign Monitor – Unlimited $58.00 $59.00 $39.33 $29.50 $23.60 $19.80 $14.90 $16.60 unlimited
Campaign Monitor – Premier $98.00 $89.00 $59.33 $44.50 $35.60 $31.80 $23.90 $26.60 unlimited
Campaigner $39.90 $19.95 $19.97 $14.98 $11.98 $9.99 $8.00 $6.66 unlimited
Constant Contact – Email $40.00 $35.00 $23.33 $17.50 $14.00 $11.00 $8.50 quote unlimited 10-15%
Constant Contact – Pro $90.00 $60.00 $40.00 $30.00 $24.00 $16.00 $11.00 quote unlimited 10-15%
Emma  $98.00 $49.00 $32.67 $24.50 $19.60 $13.80 $8.90 $11.27 unlimited
GetResponse – Email $30.00 $15.00 $16.67 $12.50 $10.00 $9.00 $6.50 $9.67 ?
GetResponse – Pro $98.00 $49.00 $32.67 $24.50 $19.60 $9.80 $7.50 $11.00 ?
GetResponse – Max  $330.00 $165.00 $110.00 $82.50 $66.00 $33.00 $16.50 $17.00 ?
GetResponse – Enterprise  n/a   n/a  n/a  n/a   n/a   n/a  n/a  n/a ?
GraphicMail $50.00 $25.00 $16.67 $12.50 $18.00 $9.00 $7.50 $10.00 1 / day
iContact – SMB  $28.00 $32.00 $21.33 $16.00 $12.80 $10.40 $7.90 $7.80 10 / month 15%
iContact – Pro  $198.00 $99.00 $66.00 $49.50 $39.60 $25.80 $18.90 $16.60 10 / month 15%
InfusionSoft $398.00 $199.00 $132.67 $99.50 $79.60 $59.80 $37.90 $39.93 5 / month
Mad Mimi $20.00 $12.00 $10.67 $8.00 $6.40 $5.40 $4.2 $3.93 unlimited –
10 / month
Mailchimp – Starting Free Free Free Free n/a n/a n/a n/a 12,000 total
Mailchimp $20.00 $15.00 $13.33 $12.50 $12.00 $10.00 $7.50 $10.00 unlimited –
~12 / month
Mailchimp – Pro $418.00 $214.00 $146.00 $112.00 $91.60 $49.80 $27.40 $23.27 unlimited –
~12 / month
Mailigen  $20.00 $25.00 $16.67 $12.50 $10.00 $8.00 $6.00 $8.00 unlimited 20%
Pinpointe $98.00 $49.00 $32.67  $24.50  $19.60  $9.80  $7.40  $10.00  6 – 8 / month
(varies)
10%
Response Wise $30.00 $49.00 $20.00 $15.00 $12.00 $10.00 $7.50 $10.00 unlimited
VerticalResponse – Basic  $22.00  $22.00  $22.00 $16.50 $13.20 $11.00 $8.30 $10.67 unlimited
VerticalResponse – Pro $32.00  $32.00 $32.00 $24.00 $19.20 $16.00 $12.00 $21.53 unlimited

 

 LARGE ACCOUNTS up to up to up to up to up to up to up to up to
Subscribers 25,00 40,000 50,000 75,000 100,000 200,000 250,000 500,000
ActiveCampaign – Basic $5.40 $5.63 $4.50 $4.33 $4.15 quote  quote  quote
ActiveCampaign – Plus $13.52 quote quote quote quote quote  quote  quote
ActiveCampaign – Enterprise quote quote quote quote quote  quote  quote quote
AWeber $5.96 quote  quote quote quote quote quote quote
Benchmark Email – Free n/a n/a n/a n/a n/a n/a n/a n/a
Benchmark Email – Paid $6.00 $5.12 $4.62 $4.69 $4.50 $4.60 $4.60 $4.10
Campaign Monitor – Basic $7.96 $7.48 $5.98 quote quote quote quote quote
Campaign Monitor – Unlimited $15.96 $17.48 $13.98 quote quote quote quote quote
Campaign Monitor – Premier $19.96 $19.98 $15.98 quote quote quote quote quote
Campaigner $6.00 $7.50 $6.00 $7.33 $5.50 quote quote quote
Constant Contact – Email quote quote quote quote quote quote quote quote
Constant Contact – Pro quote quote quote quote quote quote quote quote
Emma $6.76 $6.73 $5.38 quote quote quote quote quote
GetResponse – Email $5.80 $6.25 $5.00 $6.00 $4.50 quote quote quote
GetResponse – Pro $6.60 $7.00 $5.60 $6.53 $4.90 quote quote quote
GetResponse – Max $10.20 $9.25 $7.40 $7.73 $5.80 quote quote quote
GetResponse – Enterprise n/a n/a n/a n/a $9.99 quote quote quote
GraphicMail $6.00 $6.00 $4.80 $6.93 $5.20 quote quote quote
iContact – SMB quote quote quote quote quote quote quote quote
iContact – Pro $14.76 quote quote quote quote quote quote quote
InfusionSoft quote quote quote quote quote quote quote quote
Mad Mimi $3.56 $4.98 $3.98 $3.72 $3.69 $3.75 $3.00 quote
Mailchimp – Starting n/a n/a n/a n/a n/a quote quote quote
Mailchimp $6.00 $6.00 $4.80 $5.00 $4.75 $4.38 $4.40 $4.20
Mailchimp – Pro $13.96 $10.98 $8.78 $7.65 $6.74 $5.37 $5.20 $4.60
Mailigen $4.80 $4.50 $4.00 $4.27 $4.00 quote quote quote
Pinpointe $6.00 $6.13 $4.90 $4.87 $4.80 $4.49 quote quote
Response Wise $6.00 quote quote quote quote quote quote quote
VerticalResponse – Basic $6.40 $6.25 quote quote quote quote quote quote
VerticalResponse – Pro $12.92 $9.08 quote quote quote quote quote quote

Price-Per-Email Plans

To compare the price-per-email plans to the price-per-subscriber plans, you need to know (or anticipate) your average monthly emails per subscriber. If you have a relatively large list and a relatively low frequency, there could be some bargains here.

LOW VOLUME up to up to up to up to up to up to up to up to
Emails Per Month 10,000 18,000 20,000 30,000 40,000 50,000 60,000 100,000
GraphicMail $29.95 $59.95 $59.95 $129.95 $129.95 $129.95 $229.95 $229.95
JangoMail Free $90.00 $144.00 $144.00 $144.00 $144.00 $144.00 $144.00
Mailjet – Basic $7.49 $7.49 $7.49 $7.49 $21.95 $21.95 $21.95 $74.95
Mailjet – Premium $9.95 $9.95 $9.95 $9.95 $31.95 $31.95 $31.95 $97.49
SendinBlue $7.37 $7.37 $7.37 $7.37 $7.37 $39.00 $39.00 $66.00
StreamSend $39.90 $59.90 $59.90 $89.90 $99.99 $99.99 $111.90 $159.90

 

HIGH VOLUME up to up to up to up to up to up to up to
Emails Per Month 120,000 150,000 220,000 350,000 750,000 2.5 million 15 million
GraphicMail quote quote quote quote quote quote quote
JangoMail $500.00 $500.00 $500.00 quote quote quote quote
Mailjet – Basic $74.95 $74.95 $199.95 $199.95 $399.95 $799.95 quote
Mailjet – Premium $97.49 $97.49 $259.95 $259.95 $519.95 $1,039.95 quote
SendinBlue $66.00 $173.00 $173.00 $173.00 $334.00 $603.00 $1,946.00
StreamSend $191.90 $209.90 quote quote quote quote quote

Price Per 1,000 Emails

LOW VOLUME up to up to up to up to up to up to up to up to
Emails Per Month 10,000 18,000 20,000 30,000 40,000 50,000 60,000 100,000
GraphicMail $3.00 $3.33 $3.00 $4.33 $3.25 $2.60 $3.83 $2.30
JangoMail Free $5.00 $7.20 $4.80 $3.60 $2.88 $2.40 $1.44
Mailjet – Basic $0.75 $0.42 $0.37 $0.25 $0.55 $0.44 $0.37 $0.75
Mailjet – Premium $1.00 $0.55 $0.50 $0.33 $0.80 $0.64 $0.53 $0.97
SendinBlue $0.74 $0.41 $0.37 $0.25 $0.18 $0.78 $0.65 $0.66
StreamSend $3.99 $3.33 $3.00 $3.00 $2.50 $2.00 $1.87 $1.60

 

HIGH VOLUME up to up to up to up to up to up to up to
Emails Per Month 120,000 150,000 220,000 350,000 750,000 2.5 million 15 million
GraphicMail quote quote quote quote quote quote quote
JangoMail $4.17 $3.33 $2.27 quote quote quote quote
Mailjet – Basic $0.62 $0.50 $0.91 $0.57 $0.53 $0.32 quote
Mailjet – Premium $0.81 $0.65 $1.18 $0.74 $0.69 $0.42 quote
SendinBlue $0.55 $1.15 $0.79 $0.49 $0.45 $0.24 $0.13
StreamSend $1.60 $1.40 quote quote quote quote quote

Price Per Credit

Below are the email service providers that offer price-per-credit packages, where 1 credit = the ability to send 1 email.

Besides the prices, we added a summary of the credit expiration details. But before buying any of these credit plans, definitely check the email service provider’s terms & conditions.

It’s worth noting that none of the companies here offer only the price-per-credit model. So if you go this path but end up needing more frequent mailings, you will always be able to find a pay-per-subscriber or pay-per-email plan without switching providers.

Credits (Emails) 300 1,000 2,000 5,000 7,500 10,000 20,000 25,000 Expiration
Campaign Monitor pay per campaign = $5 per campaign + $.01 per recipient.
Mailchimp $9 $30 $60 $100 $150 $200 $250 $250 see below*
Mailigen $20  $20 $40 $60  $160 $160  $160 $240 “non expiring”
Pinpointe $245 $245  $245 $245 $245 $245 $245 $245 1 year
Vertical Response $7.50 $25 $45 $90 $135 $175 $300 $300 3 months

 

Credits (Emails) 40K 50K 75K 100K 200K 500K 1 million
Campaign Monitor $5 per campaign + $.01 per recipient.
Mailchimp  $500 $500 $750 $1000 $1,000 $2,500 $2,500
Mailigen  $240  $400 $400 $400 quote quote quote
Pinpointe  $450 $450 $600 $725 $975 $2450 $2,850
Vertical Response  $500 $500 $675 $1,500 $1,500 $3,750 quote

re: Mailchimp, per their T&C, “Email Credits for Pay as You Go (prepaid) accounts roll over and don’t expire, but if you’re inactive for more than 12 months your account may be deleted.

Price Per 1,000 Credits

Credits (Emails) 300 1,000 2,000 5,000 7,500 10,000 20,000 25,000
Campaign Monitor pay per campaign = $5 per campaign + $.01 per recipient.
Mailchimp $30 $30 $30 $20 $20 $20 $12.50 $10
Mailigen  $66.67 $20 $20 $12  $21.33 $16 $8 $9.60
Pinpointe  $816.67 $245  $222.50   $49 $32.67   $24.50  $12.25 $9.80
Vertical Response $25 $25 $22.50 $18 $18 $17.5 $15 $12

 

Credits (Emails) 40K 50K 75K 100K 200K 500K 1 million
Campaign Monitor $5 per campaign + $.01 per recipient.
Mailchimp  $12.50 $10 $10  $10 $5 $5  $2.50
Mailigen  $6  $8 $5.33 $4 quote quote quote
Pinpointe  $11.25 $8 $8 $7.25 $4.88 $4.90 $2.85
Vertical Response  $12.50 $10 $9  $15 $7.5 $7.5 quote

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About Sean ORourke 32 Articles
Sean is the owner and primary author of marketingterms.com. He also provides no-nonsense digital marketing consulting as the owner of Cleanup Interactive.